steelworks x hoka_ Hoka Approached Steelworks to help them in a campaign for their 2 new shoes. Each with a specific feature to highlight. I had the pleasure working on design, shoe animations and some simulations for both shoes. Mach X demands speed, with its specific tag line “Run Like Race All Day”. With that said, we created an animation that mimicked exactly that. Anacapa 2 is all about fun on all terrains, we created playful ways to showcase everything this shoe is about.


produced at_steelworks
creative director_Nidia Dias
producer_Hannah Byers-Brown
role_designer, motion artist
tools_cinem4d, houdini, redshift